This Privacy Policy (“Privacy Policy”) explains how we use your information when you access or use our storefront, its corresponding mobile site or mobile application (collectively, the “Storefront”), and/or purchase products, and/or utilize any services or other offerings made available through the Storefront (collectively, “Storefront Features”).

This Privacy Policy does not apply to any information that you provide to, or that is collected by, any third party. Please consult directly with such third parties about their information security practices, policies, and procedures.

User Acceptance

By accessing or using the Storefront, you agree to the terms of this Privacy Policy for collection, use, storage, disclosure, and otherwise processing of your personal information (including sensitive personal data or information) in accordance with the terms and conditions of this Privacy Policy and as permitted under applicable laws, including but not limited to the Information Technology Act, 2000 and the rules framed thereunder (“IT Laws”).

Any information provided by you and/or collected by us, which is subject matter of this Privacy Policy, is collected, retained, or otherwise processed by Amazon SmartCommerce Solutions Pvt. Ltd.

If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information, or use, access, or interact with the Storefront.

Collection of Your Information

We may collect certain personal information from you, such as:

• Name
• Email address
• Phone number
• Delivery address
• Billing information

We may also collect information related to the electronic device you use to access the Storefront, including:

• IP address
• Browser type
• Operating system
• Device type
• Search history
• Reviews and ratings
• Site usage behavior

We may obtain information from:

• Delivery partners
• Payment service providers
• Public records
• Social networks
• Marketing databases
• Other publicly available sources

Use of Your Information

We may use your information for the following purposes:

1. To enable access to Storefront Features.
2. To process and deliver orders.
3. To communicate regarding purchases and services.
4. To provide customer support.
5. To improve functionality and performance.
6. To analyze website usage.
7. To recommend products and promotional offers.
8. To prevent fraud and abuse.
9. To comply with legal obligations.
10. To enforce our agreements and policies.
11. To develop new products, features, and services.

Sharing of Your Information

We may share your information with:

Service Providers

Third-party vendors who help us:

• Process payments
• Deliver orders
• Send emails and SMS notifications
• Conduct surveys
• Provide customer support

Group Companies

Our subsidiaries, affiliates, and related entities operating under common ownership.

Business Transfers

In connection with mergers, acquisitions, restructuring, sale of assets, or similar transactions.

Legal Compliance

Government authorities, regulators, law enforcement agencies, and courts where required by law.

Third-Party Policies

We may work with third parties in connection with Storefront Features.

Such third parties may have different privacy and security practices. Once you leave our Storefront and access third-party websites or services, our Privacy Policy no longer applies.

We encourage you to review the privacy policies of all third-party services you use.

Security Practices and Policies

We implement reasonable security practices and procedures as required under applicable laws.

Our security measures include:

• Secure servers
• Firewall protection
• SSL (Secure Socket Layer) encryption
• Restricted access controls
• Information security management practices

We strive to protect your information against unauthorized access, disclosure, alteration, and destruction.

Modifications

We reserve the right to modify, update, or replace this Privacy Policy at any time without prior notice.

We encourage users to periodically review this page for updates.

Continued use of the Storefront after any changes become effective constitutes acceptance of the revised Privacy Policy.